maximise reach and opportunities to repurpose content
A single piece of video content shouldn't be a one-off asset; it should be the foundation of an entire campaign. This page explores how we take a high-quality video and strategically break it down to get the absolute most out of it. This approach not only maximises your message for attendees, but also ensures that those who couldn't be there still benefit from the key insights and learnings. Below, you’ll discover how a smart content repurposing strategy extends your message and ensures every minute of your video works harder for you.
a Multi-platform distribution
We strategically filmed and edited the discussion with video repurposing in mind, creating a suite of short clips from key moments, individual questions from the Q&A, and impactful quotes about the 'attributes' themselves. This approach ensured that the video's reach was maximised, using the full discussion on YouTube while deploying dozens of engaging, bitesize pieces across all social media channels (TIKTOK, INSTAGRAM REELS, YOUTUBE SHORTS)
Online videos have an audience reach of 92% worldwide, a reach that a single in-person keynote could never achieve.
On-Demand Expertise
The video of Martin Johnson’s keynote presented a unique challenge: to not just document the full keynote, but to create a single, definitive video that could stand alone as an in-depth resource. The goal was to provide a deep dive into "Balancing Pain, Pleasure & Purpose" without sacrificing valuable detail for the sake of brevity. Our solution was to treat the keynote as a single, authoritative piece of content. By expertly filming and editing the entire talk, we produced a professional keynote video that was further enhanced by the addition of the presentation slides. This combination of dynamic video and scannable reference material became a lasting source of thought leadership, offering a complete, educational asset for an audience seeking optimal performance.
68% of attendees rewatch content from virtual events they've attended, demonstrating the long-term value of keynote recordings.