Maximise Reach and Opportunities to Repurpose
In today’s competitive market, trust is a brand’s most valuable asset, and authenticity is the most powerful way to earn it. These projects show how we went beyond traditional marketing to tell a genuine story that connected on a human level. Below, you’ll discover how a well-crafted video can provide the social proof and personal connection needed to turn curious visitors into loyal clients.
Increase Customer Understanding
The optician faced a common challenge for small businesses: competing with large, impersonal chains. While the practice offered exceptional, personalised service, it struggled to communicate its core values and family-led approach to the wider community. They needed a way to stand out from the competition and forge a deeper connection with potential patients, building trust not just in their service, but in their story.
99% of marketers say video has helped increase their customers' understanding of their product or service.
Consumer Trust in Local Businesses
While competitors marketed themselves on convenience and low prices, this family practice offered a superior, personalised level of care and advanced, specialised services. They struggled to communicate this unique value and high standard of care effectively, leading potential patients to overlook their expertise in favour of bigger, more visible brands.
62% of consumers trust small, local businesses over large national companies.
Capturing Niche Expertise for an Award
Theis optician was nominated for a prestigious industry award that recognised exceptional specialised knowledge. While their skills were well-known within their field, the challenge was to create a video that could translate their complex expertise and professional character into a compelling, visually engaging format for the awards committee. The video needed to be a persuasive, authentic piece of evidence that would stand out among other nominees. it also acts as a way of highlighting the expertise of the optician for use online and on social media.
92% of consumers trust testimonials above all other forms of advertising.