T2 CEO Martin Johnson unpacks a transformative approach to leadership in this keynote speech. Drawing on insights from neuroscience and his experience in elite performance environments, Martin discusses how our brain’s decision-making impacts responses to challenge, threat, and reward. He highlights the power of embracing “drudgery” and mastering four key attributes—courage, durability, resilience, and persistence—as essential to optimal performance. From dopamine’s role in motivation to strategies for leading in resource-limited settings, Martin offers actionable advice for fostering true growth and resilience in yourself and your team. Recorded at Hull Truck Theatre at the HEY Confident Futures Conference, 'IGNITE' hosted by Two Riding's Community Foundation.